It's in the process of being bought by Microsoft but that
isn't stopping Nokia launching a line of Android-based smartphones.
Announced at Mobile World Congress in Barcelona today, the
new family of products will be called Nokia X.
A mid-range device featuring a 4-inch screen atop a 1GHz
dual-core CPU from Qualcomm, paired with 512MB of RAM and 4GB of on-board
storage (expandable up to 32GB). There will also be an X+ device with
additional storage and an XL device, which is physically larger.
However, this is not a standard Android phone. Unlike
well-known products such as those from Sony, HTC and Samsung, this model uses
the open-source Android code as its base, but not its front end. Like Amazon's
Kindle Fire, this means the code underneath the user interface is Android but
it does not resemble a typical Android phone. In fact, Nokia has styled it to
look a lot like Windows Phone, in part to make "migration" from Nokia
X to Lumia more welcoming down the line.
As such there's no Google Play store. However, the
"overwhelming majority of Android apps" will be supported via third
party app stores, according to a Nokia spokesperson briefing Wired.co.uk, and
"hundreds of thousands" will be available to download immediately.
Nokia X devices will include Nokia's own app store that provides a curated
storefront for Android software downloads, and others such as the popular
Yandex app store can be installed. Microsoft apps including Outlook and Skype
will also be installed by default, alongside Facebook, BBM, Opera web browser,
Sim City and Vine.
A reason given for such an atypical appearance choice for
Android was for simplicity's sake, Nokia says. The company aims for its user
interface, called Fast Lane, to make Android more user-friendly to those buying
their first smartphone. So while price- and specifications-wise the first Nokia
X device would sit alongside the likes of the Huawei Ascend Y300, it's not fair
to see them as direct competitors given the Huawei's use of the full Android
interface.
Nokia is aiming for this family of Android devices to help
it connect "the next billion people to the cloud" in areas such as
China, Russia, South America and other regions seeing a rising adoption of
smartphones. As such, although a spokesperson confirmed Nokia plans to bring
the X line to western Europe "eventually", it is not a goal for
launch in March.
North America, Japan and Korea are also out of luck -- the
Nokia X line will not launch in these areas at all.
No comments:
Post a Comment